India Shores May Not Be Entitled To The Blackberry Ltd (NASDAQ: BBRY) Mercury

January 11, 2017 - By Ruchi Gupta   ·   0 Comments

The CES 2017 gathering had a lot of good products, and news from various entities to report. However, for those who live in India, there was also a downside on the news, which was that the Blackberry Mercury, will not be available on the shores of India.

This was first reported on the sidelines of the CES show, by TCL Communications Technology Holdings Limited (TCT). The reason behind this failure to induce Blackberry Mercury into India is due to various licensing restrictions in the licensing deal of December.

More about the retail date for the Blackberry Mercury

Originally, it was anticipated that the Blackberry Mercury, would be put on sale during the CES summit. However, the Canadian based phone maker changed their minds, and delayed the release date for their final QWERTY designed smartphone, to the MWC show, which is set to take place next month.

More about the retail date for the Blackberry Mercury

This information was confirmed by the President And General Manager for TCL communication, Steve Cistulli, who stated, “We look forward to unveiling details around this distinctly different and impressively designed Blackberry smartphone around the Mobile World Congress timeframe next month.”

However, despite the thoughts of many, this news is not that unexpected, due to the original licensing deal, which was announced in December. According to this deal, TCT will be both exclusive global manufacturer, and distributor for Blackberry-branded smartphones in a variety of countries, excluding the likes of India, Bangladesh, Indonesia, and Sri Lanka.

The consequence of this for sales

Residents of India are not the only individuals who are taking a loss, through the Blackberry not broaching these stores. At the same time, it is important to remember, that two of the largest potential markets for Blackberry have been closed off, due to this deal.

These two markets are namely India, and Indonesia. However, according to the deal with TCT, TCT will be liable for the design, manufacturing, sell, and provide customer support for Blackberry branded mobile devices.

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By Ruchi Gupta

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