Chinese New Year Promotion By Apple Inc (NASDAQ:AAPL) Leads To A Free Pair Of Beats In Select Markets

January 3, 2017 - By Ruchi Gupta   ·   0 Comments

Apple Inc (NASDAQ:AAPL) is taking part in the celebrations, revolving around the upcoming Chinese New Year. It was announced on Monday, that the tech giant would be launching a one-day sale, in select markets, which include Taiwan, Singapore, China, and Hong Kong.

These markets would be entitled to a pair of free Beats Solo 3 headphones, upon the purchase of any Mac, or iPhone device. This is of course when the sale is underway.

The uniqueness this coming Chinese New Year

As with all Apple promotions around this time, the company seems to make its products as unique as possible each year. This year is going to be no exception to that trend. Specifically, the beats in question, which will be under promotion are a unique product, RED variation.

Apple reported that they had chosen to make use of this color, as in various Asian cultures, the color red is a symbol of luck and prosperity. The company has made it clear, that this sale is set to take off from 8 a.m. on January, 6.

Furthermore, according to the Apple Chinese website, “Any iMac, Macbook, Macbook Pro (excluding late 2016 models with touch bar), Macbook Air, Mac Pro, iPhone 6, iPhone 6S Plus, iPhone 7, or iPhone 7 Plus will be immediately credited with enough for a pair of Beats Solo 3 headphones during the period of this sale.”

More details on Apple’s stance in Asian markets

This is not the first time that Apple has attempted to make use of a public holiday to better its standings in the Asian markets. Prior to this, in 2014 the company announced a one-day “Red Friday” sale, which included select discounts on products.


This same promotion was run back in 2013, as well as 2012. Making this year unique in terms of the variation in the one-day special.

Apple stock closed on Monday at $115.82, after witnessing a decline of $0.91 or 0.78%

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By Ruchi Gupta

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