AT&T Inc. (NYSE:T) Played Villain On Behalf Of T-Mobile US Inc (NASDAQ:TMUS)

December 21, 2016 - By Ruchi Gupta   ·   0 Comments

John Legere, CEO of T-Mobile US Inc (NASDAQ:TMUS) recently released a statement in which, he stated that he successfully played out his gambit, with the aims to revolutionize the wireless industry. However, the manner in which, Legere approached this Gambit, many speculated on how long he would be keeping his position of CEO.

The start of Legere gambit to change the wireless industry

The start of Legere’s strategy was over four years ago, in 2013. Although, it was not anticipated that it would result in this, back then. The act itself was a somewhat aggressive approach when being questioned about competitors.

This occurred on the CES show, and it caused a lot of criticism when Legere allegedly “snapped” in answering reporters’ questions. This moment alone, earned T-Mobile thousands, if not millions of people’s eyes, through targeting the interest of general populace.

In turn, this turned to T-Mobile grabbing millions of dollars from free publicity. When questioned on if Legere believed that when he snapped it was a good or bad decision. He placed his actions into comparison with that of the President-elect, during his presidential race.

Legere, wrote, “Public attitudes have shifted about the rhetoric and candor we want and expect from leaders – fortunately more toward my approach. Look at the 2016 presidential campaign, or at how people like Mark Cuban and Elon Musk communicate.”

How AT&T Played Villain For T-Mobile

In his outburst, Legere allegedly ranted on about competitors, including AT&T Inc. (NYSE:T). However, with the recent investigations of analysts and critics into the matter, Legere revealed that he was not simply ranting, he was using the public opinion of various competitors to benefit his own company.

AT&T Inc

He explained how at the time, AT&T was suffering a lot of harm, due to many believing that the company had taken advantage of pricing and customer service. This, in turn, led him to call them out and addressing general concern over the matter.

However, there is speculation to whether being so up front is in good form for a CEO, causing, even more, criticism over Legere playing CEO on behalf of T-Mobile. From his 2014 outburst, where he allegedly “snapped” – yet again, and accused both Verizon and AT&T for “raping” their customers, he was forced to apologize. However, the harm for others and gain for his own company had already been done.

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By Ruchi Gupta

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