Amazon.com, Inc. (NASDAQ:AMZN) Skipped China With The Release Of New Amazon Prime Video

December 15, 2016 - By Ruchi Gupta   ·   0 Comments

Amazon.com, Inc. (NASDAQ:AMZN) Prime offers a wide-range of features to its customers, including the newest upcoming release of Amazon Prime Video. However, subscribers who are based In China will not receive access to this new feature.

This new online-streaming feature, is available in almost every other country. The platform itself will be rolled out on Wednesday. Furthermore, according to the release notes, the platform will already contain a host of well-known shows from the likes of “The Man in The High Castle”, “Transparent”, and a substantial amount of other titles.

Why Amazon Skipped China

The e-commerce giant did not officially release why Amazon skipped China with its new Amazon Prime Video feature. However, many believe it is due to the excessive cyber security in the country.

The reason this is believed to be the cause, is not only will it be a lot of work for Amazon to release a movie-streaming platform in this controlled region, it would also come at a hefty cost to the country. This, according analysts, makes complete sense to why China was not included in the feature release.

Tim Leslie, Vice President of Amazon Prime Video, stated, “We’ve made big investments in original content in Japan, and we plan to do the same in India.” However, China will not be included according to Leslie.

More about Amazon Prime Video

The range of this release, over time may be putting Amazon in direct competition with the pioneer of media-streaming, Netflix. The feature is available in almost 130 countries. Furthermore, it was revealed that the first 6-months of Amazon Prime Video subscription, will come at a low rate of $2.99.

Amazon.com, Inc.

However, the company did also state that after the induction period of six-months, the price would then be doubled to $5.99. There are high-hopes to the performance of the video-streaming service offered by the company.

Amazon has been spending a rather substantial amount on acquiring businesses, and enhancing its services, and customers have noticed. This in turn has caused high-anticipation for the release of the new streaming service.

Through Amazon skips China, the company may have lost a huge market. However, with over 130 countries sustaining the new feature, the company expects that it will be able to recuperate its losses over one market.

Amazon stock closed at $768.82 on Wednesday, witnessing a decline of $5.52 or 0.71%

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By Ruchi Gupta

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